See the Latest Looks from London Kids' Brand It's In My Jeans

Mini-me denim.

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It’s In My Jeans is a new kids’ denim brand based out of London, with an array of adorable mini-me styles inspired by the latest streetwear looks. The brand aims to curate the coolest denim styles for trendy kids whose parents want to find the perfect downsized looks to match with their little ones. We love the Bloom denim jacked adorned with poppies, which would look super cute with a pair of Vans’ Old Skool sneakers in dusty pink.

Shop the collection online at It’s In My Jeans, with prices starting from £35 GBP (approximately $47 USD). For more cute kidswear, check out KITH KIDSET’s new polka dot capsule collection for spring.

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It's In My Jeans
It's In My Jeans

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