River Island's New Campaign is for Everyone

Celebrating diversity through fashion.

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River Island celebrates its 30th anniversary this year, and to mark the occasion the label has launched a new campaign celebrating diversity. The brand’s new “#LABELSAREFORCLOTHES” campaign features kids of different ethnicities and abilities, showing that fashion is for all. The new campaign follows the introduction of River Island’s first gender-neutral kids’ line back in November.

Check out the lookbook above and head over to River Island to shop the new line. While you’re shopping, be sure to check out these KIDSET pieces from KITH before they sell out.

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River Island
LookbooksRiver Island

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