Snapchat and Coach Team up on Holiday Pins

With a little hope from the Coach mascots.

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In a rather unexpected collaboration, Snapchat and Coach have teamed up on a limited-edition selection of pins for the holidays. In addition to looking cute, the pins will also unlock a special game.

The three pins feature Snapchat’s ghost logo as well as one of Coach’s mascots, Sharky, Uni and Rxi. Those who want to get a pin for themselves will first have to fill out an online quiz to find out “Which Coach Mascot are you?” before picking up the pins at select Coach locations. Once they’ve got the pins in hand, customers can unlock a digital Coach game in the brand’s app “The Arcade.” Confusing? Sure. Fun? We hope.

Pick up the pins while supplies last and have a go at the games with your kids. And in other tech news, read about Facebook’s new Messenger app just for kids.

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